How Spredfast Scaled Company Culture after Multiple Mergers and Aquisitions
Spredfast is an enterprise social media platform that helps manage audience experiences and monitor brand engagement on social media through community management,
content management, social care, and social analytics tools for brands and agencies.
Spredfast was identified as a leader in social relationship platforms in 2015 in a report by Forrester,
and the company won an Emmy Award in the Technology and Engineering category.
Social Media Software
When a company sees substantial growth, maintaining company culture at scale can be a challenge.
Communication tools must be efficient and effective. After multiple mergers and acquisitions in less than two years,
Spredfast went from one hundred and fifty employees to close to four hundred.
With teams spread across the globe and rapid growth,
Spredfast needed a company-wide tool to improve real-time employee feedback. Their solution? Workify
Workify is a an all-in-one people management platform that helps managers shape a culture that drives performance and improves business.
It does this by collecting employee feedback through surveys and giving every employee in the company a voice.
The Workify platform allows Spredfast to implement surveys across the entire organization,
or they can choose specific points within the company they want to target.
Spredfast employees initially found it hard to believe that their survey responses were truly anonymous and information would not be traced back to them.
The anonymity of the tool has made employees comfortable answering all survey questions.
Using Workify has increased participation on surveys by 29% at Spredfast.
Workify’s value to Spredfast isn’t solely it’s survey platform,
but the all-encompassing data it sorts through and sends back to managers.
Workify completes all of the data analysis process, saving time and bandwidth for the Spredfast team.
Workify talks with Spredfast on a daily basis and meets in person to go over what’s being worked on.
They explore what the next survey will look like based on trends from the previous one.
“They have a lot of consultants that have been in organizations for a very long time,” Howard says. “They’ve seen a lot of different issues across companies which is extremely helpful for us.”
“They’ve seen a lot of different issues across companies which is extremely helpful for us.”
Howard - Spredfast SVP Human Resources
Success Across the Board
The Workify tool was such a hit at Spredfast that the company implemented the platform across the entire organization.
Spredfast’s CEO himself helped the executive team unveil the new tool.
“We make sure all of the employees understand that it’s important from the top of the organization all the way down,”
Since implementing Workify and gathering such crucial data,
the company has set aside time for employee engagement updates at their quarterly 'social first' company meetings.
Goals are discussed, along with what employees have said and what management has learned.
The company shares with employees the top five to ten things they told management,
and Spredfast places goals against what employees have said.
The company returns a quarter or two later and shows employees what changes have been made across the company as proof that they’re hearing ideas and implementing them.
Concerns are being heard. The processes that are being done well continue to be done,
and the processes that aren’t going as well become focused areas of concentration—not only for the executive management team—for the entire company.
“We make sure all of the employees understand that it’s important from the top of the organization all the way down”
Howard - Spredfast SVP Human Resources
A Common Problem
Spredfast faced a similar issue that many large and growing companies come across—how do you scale,
yet maintain company culture? How do you communicate effectively to hear the needs of your team?
These issues are often found when organizations grow,
but being able to drill down and understand “the why” is where the challenge lies. With Workify,
the “why” has been drilled down to its smallest details.
Howard says Workify has helped resolve issues that they could not have resolved otherwise.
But the top reason Howard sees workify as critical for doing business? Peace of mind.
She knows when she receives information from her employees, they’re really speaking their mind.
Workify follows up with the analysis and data that allows Howard to do her job and work with her executive management team.
Leaders across the organization, “truly understand what’s going on,
so we can make changes and make a difference immediately.”
Howard sees Workify’s platform as a long term investment for companies.
Spredfast has seen a substantial increase in leadership scores and improved communication company-wide.
“It’s something that gives you information,
but as you go further in the tool and as you implement more surveys and get additional information,
it truly gives you insights into what the organization's thinking and how it’s running.”
“... it truly gives you insights into what the organization's thinking and how it’s running.”